The Ferdinand-Steinbeis-Institute is a research institute on the Bildungscampus Heilbronn and researches digital value creation potentials for business and society in comprehensive ecosystems based on internet-based networking, data sharing and open standards. The FSTI is responsible for the overall project management and is in charge of data protection and participant management.
Prof. Christoph Ungemach , Professor of Marketing at the TUM School of Management and Research Affiliate at Columbia University's Center for Research on Environmental Decisions, is one of the leading experts in the field of behavioral adaptation through adjustments to choice architecture.
The Law firm Dr Moritz Votteler supports us in all data protection issues. Dr. Votteler is an expert in data protection and information technology law and regularly participates as an expert in scientific research projects.
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